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Category Archives: Strategic Plan

Are Associations Neglecting a Big Slice of Potential Members?

Written on September 10, 2012 at 9:59 pm, by

A re-post from SCD Group’s blog and a great summary of key points from this remarkable book. If you would like to borrow my copy of this book, I highly recommend it! Don’t mind my notes in the margins.  Today’s guest poster is Sarah Sladek, CEO of XYZ University and author of The End of Membership as […]

Using Stories and Member Perceptions to Shape Strategic Planning Process

Written on September 1, 2012 at 7:52 pm, by

Guest Post by Jim Schnurbusch, founder of OrgStory  You’re a board member of an association and you’ve been asked to describe the benefits members receive and why your association would be attractive to those for which it’s intended. You can respond to that question, can’t you? Of course you can – you certainly know what […]

12 Tips for Productive Board Meetings

Written on August 25, 2012 at 7:47 pm, by

I’m busy. You’re busy. We’re all busy. So here we sit, having another meeting. Here’s 12 rules to make your board time as productive and efficient as possible. 1.      Never hold a meeting without an agenda. ·       Attendees, please read the agenda and supporting documents ahead of time! 2.     Agendas should have a precise starting […]

A Note about Surveys

Written on June 5, 2012 at 8:00 am, by

“Let’s survey the membership!”  I think I hear this statement about once a month. Surveys have their place in membership associations as a tool to gather the demographics, mood and opinions of your members, when handled properly. However, members generally don’t take the time to answer them and usually you end up with a small […]

Generations X and Y

Written on May 29, 2012 at 10:59 am, by

During his inaugural address in 1961, John Kennedy famously said: “…Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans…” Now, more than 50 years later, Kennedy’s sentiments seem relevant again as Millennials come of age and become […]

The Strategic Plan

Written on May 29, 2012 at 10:17 am, by

Let’s play a game… Where would your association be in 5 years, in your wildest dreams? Would it be bigger? Perhaps more efficiently managed? Using new technologies without blinking an eye? Now, think about how you would achieve that vision? You’ll need a plan- just like a college student has a four-year roadmap to get […]