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Category Archives: Membership

Using Stories and Member Perceptions to Shape Strategic Planning Process

Written on September 1, 2012 at 7:52 pm, by

Guest Post by Jim Schnurbusch, founder of OrgStory  You’re a board member of an association and you’ve been asked to describe the benefits members receive and why your association would be attractive to those for which it’s intended. You can respond to that question, can’t you? Of course you can – you certainly know what […]

A Note about Surveys

Written on June 5, 2012 at 8:00 am, by

“Let’s survey the membership!”  I think I hear this statement about once a month. Surveys have their place in membership associations as a tool to gather the demographics, mood and opinions of your members, when handled properly. However, members generally don’t take the time to answer them and usually you end up with a small […]

Generations X and Y

Written on May 29, 2012 at 10:59 am, by

During his inaugural address in 1961, John Kennedy famously said: “…Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans…” Now, more than 50 years later, Kennedy’s sentiments seem relevant again as Millennials come of age and become […]

4 Ways to Engage the Next Generation

Written on March 24, 2012 at 6:34 pm, by

It’s harder than ever to involve the younger generation in associations. Younger members’ attitudes pose challenges that require creative and targeted strategies. Volunteer expectations, commitment and behavior are evolving away from the “old” association models. 1. They’re busy working harder than ever. 2. They want to spend more time at home with family and friends. 3. […]